Blueprint gives you the clarity needed to unify your team, amplify your message, and accelerate your growth, answering every customer and stakeholder’s most important question before they ask it.
THE CLARITY TO ACCELERATE YOUR GROWTH
THE CLARITY TO INCREASE YOUR SALES
THE CLARITY TO UNIFY YOUR TEAM
THE CLARITY TO INNOVATE
THE CLARITY TO MAKE THE RIGHT DECISIONS
THE CLARITY TO LEAD BOLDLY
THE CLARITY TO UNCOVER NEW REVENUE STREAMS
Watch our one-minute video to discover how answering the single most important question in business – “why should I choose you?” – gives you the clarity to accelerate your growth, unify your team and amplify your message.
LACK OF CLARITY INHIBITS DECISION-MAKING
Clarity empowers people to truly understand who the organization is and where it is going.
LACK OF CLARITY INHIBITS SALES
Address the question clients and stakeholders want answered: why should they choose you, and not your competitors?
LACK OF PURPOSE CREATES A LACK OF ENGAGEMENT
United we stand, divided we fall. A compelling purpose creates a unified, engaged workforce.
YOU MAY BE LEAVING MONEY ON THE TABLE
You know what you are selling but do you know what the customer is buying? Hint: they are two fundamentally different things.
How A Blueprint Will Change Your Business
Create a clear, concise and compelling strategic filter that guides every decision you make and every action you take.
Clarity gives your leadership team the elevated confidence to boldly lead your organization into a bigger future.
Inspire your staff to be innovative by giving them a singular, tangible focus that triggers their creativity.
Discover new markets to penetrate and revenue generating ideas that you never imagined before.
Arm your leadership and sales team with one clear, concise and compelling statement of purpose for pitches, meetings and presentations.
Why a Different Approach?
We started Blueprint over a decade ago out of our shared passion for strategic planning and our frustration with how it is done traditionally
Jaime Watt, Executive Chairman, Navigator
"The high-profile clients who engage this public relations firm expect nothing but the best. Navigator’s Unifying PropositionTM helps attract and retain their very select clientele."See All Success Stories
HOW BLUEPRINT IS DIFFERENT – AND BETTER
- Your six Blueprinting sessions are a rare opportunity to take time out and focus on your business. No distractions, no excuses.
- Between sessions, your team is given time and space to absorb the learnings and start rethinking their assumptions.
- The process pushes you to rethink every aspect of your organization, aligning it to a single unifying position. It’s all about getting to know your own business.
- An honest, third party perspective will change the way you view your operations, communications and culture. What’s working? What isn’t? As outsiders, we pull no punches.
- Our informal approach encourages honesty and creativity. Valuable insights emerge when the pressure to conform is removed.
- The final outcome is a Unifying Proposition that’s clear and straightforward. You’ll leave with a new perspective, ready to put it into practice immediately.
WE ALSO DO PUBLIC SPEAKING
Whether you are in retail, business to business, business to consumer, professional services or philanthropy, engaging Blueprint’s founders to speak at your conference, convention or corporate event will give your attendees entertaining insights into what it takes to survive and thrive in today’s uncertain business environment.
A founding partner of Blueprint, Ken has spent his entire career creating innovative strategic partnerships and media programs for blue chip companies in Canada, and has led marketing and communications programs in the categories of beer, fast food, packaged goods, financial services, automotive and tourism. Ken has a MBA from Harvard University.
Tel 1 416 217 0123
Prior to founding Blueprint, Ian Chamandy spent 15 years running YOUtv, a company that developed, sold and managed format licenses and marketing programs around the world. He also designed and executed branding, marketing and communications for Procter & Gamble, Bell, Warner Lambert, Labatt, Molson, Loblaws and The Lung Association in Canada, and Kroger and New York State Department of Health in the US. He has a BA in Social Psychology from the University of Waterloo.
Tel 1 416 217 0123
Our Methodology Explained
“A must read for anyone who wants sales to come faster and easier. It picks up where Simon Sinek’s Start with Why leaves off.”
Anne Martin, CEO, United Van Lines
Past strategic planning sessions hadn’t delivered the results this moving company was hoping for. Blueprinting helped transform its culture.
Diane Dupuy, Founder, Famous People Players
This long-established theatre company was at a crossroads. Blueprinting showed them how to take their shared talents worldwide.
Chuck Jeannes, CEO, Goldcorp
When four companies came together to become one of the world’s largest gold producers, developing a sense of shared purpose was crucial.