In its new book “Why Should I Choose You?”, Blueprint explains why traditional business practices – such as mission, vision and values; selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future.
In “Why Should I Choose You?”, co-authors Ian Chamandy and Ken Aber describe in detail their unique methodology for strategic planning – called Blueprinting – that replaces many of the traditional business practices that have become ineffective or obsolete.
It starts by defining who you are as a company – in seven words or less – and then using this short phrase, called the Core Proposition to guide every decision the organization makes and every action it takes. The Core Proposition creates complete clarity about who the organization is and where it is going.
A must read for anyone who wants sales to come faster and easier. It picks up where Simon Sinek’s Start with Why leaves off.