Blueprinting challenges you to refine your thinking and discover your real identity
A Blueprint captures the DNA of your company
THE THREE COMPONENTS OF A BLUEPRINT
We define who you are at your very core – at the DNA level – in seven words or less by answering the question “Why should I choose you?“ This becomes the strategic filter that guides everything you do and say as an organization. For your executive team and every one of your employees, it guides every decision they make and every action they take, so that all of the activities of the company are fully aligned with where it is going.
We use your Unifying Proposition to shape everything you do. We hold it up to every material part of your business and ask the question, “Is it aligned with your DNA?” If it is, that’s great. If it isn’t, we determine what has to be done to align that part of your business with your DNA.
Once we have taken care of the substance of your company – its Business Architecture – we use your Unifying Proposition to create your Core Story. You will use your Core Story to guide everything that your company says, both externally and internally. As a part of facilitating the change your business requires, you will use it to guide the creation of your branding, marketing and sales materials, employee communications, investor relations and board communications.
Accelerate your growth with Blueprint
Total clarity from the top down and the bottom up
Our unique process leaves nothing to chance
Why Blueprinting works
“Our Blueprint shifted our thinking and the way that we approach things in the future.”
Blueprinting is a collaborative process in which the business leaders focus solely on the company’s future for six half-day sessions.
We tear apart your business and every material aspect is either justified or rejected.
Raw thinking – the business leaders are forced to talk and work through issues.
It is an honest process – absolutely nothing is sacred.
"A Faster Path To Monetization"
The complex nature of Bloom Burton’s offering had created a fragmented sales story that was confusing to clients and employees alike. What they needed most was clarity.
Our Unifying PropositionTM was the common thread that tied all of our services together” - Brian Bloom, President, Bloom Burton
"Treating you like family"
This regional grocery chain offered better service than its larger competitors, but struggled to communicate their USP. Learning to articulate "the Longo's Difference" was a key.
"it is so easy to slip business speak, but our core Proposition always regrounds us in what matters to our customers and employees." - Anthony Longo, CEO, Longo's
"Innovation in aging."
As a combined hospital and research centre, Baycrest wanted to clarify its unusual dual purpose in the public eye. A blueprint let directly to culture change and expansion into China.
"Blueprint put into words why I was put on this planet: to do innovation in aging." -Dr. William E.Reichman, CEO, Baycrest Research and Education Hospital.
"A Greater Degree of Certainty."
Faced with a changing market, this actuarial firm needed to update their offering. A Blueprint helped them discover their corporate DNA and redefine what they could do for clients.
“The Blueprint showed us that our skills and services could be very broadly applicable, and opened areas for developing new business.” Jill Wagman, Principal, Eckler Ltd.
This family-owned construction and shelving company had a great reputation, but was struggling to define what set it apart when communicating with potential clients.
“Blueprint gave me a clear, concise and compelling answer to the question “Why should I choose you?”” - John Panigas, CEO Interiors Inc.
IMAGINE, ARTICULATE, THEN LEAD
Aligning your operations
Break down the barriers between both business functions and lines of business.
Leading your business with clarity
Communicate the full value of your company to all stakeholders.
Inspiring fresh thinking
Great things happen when employees buy in.
Clients compelled to choose you
Seize their attention with one intriguing phrase.
Our Methodology Explained
“A must read for anyone who wants sales to come faster and easier. It picks up where Simon Sinek’s Start with Why leaves off.”
WE ALSO DO PUBLIC SPEAKING
Whether you are in retail, business to business, business to consumer, professional services or philanthropy, engaging Blueprint’s founders to speak at your conference, convention or corporate event will give your attendees entertaining insights into what it takes to survive and thrive in today’s uncertain business environment.