Undergoing a Blueprint will reinvigorate your company, defining what it is at its core and providing a clear and compelling framework for all strategic, operational, and communication decisions.
We have 12 years of proven success in giving organizations new clarity and confidence. See how these businesses have benefitted from developing clear and compelling unifying propositions.
OUR CASE STUDIES
Interiors Inc - Shelving Installer
This family-owned construction and shelving company had a great reputation, but was struggling to define what set it apart when communicating with potential clients.
“Blueprint gave me a clear, concise and compelling answer to the question “Why should I choose you?”” - John Panigas, CEO Interiors Inc.
"A Greater Degree of Certainty."
Ekcler Ltd - Actuarial Firm
Faced with a changing market, this actuarial firm needed to update their offering. A Blueprint helped them discover their corporate DNA and redefine what they could do for clients.
“The Blueprint showed us that our skills and services could be very broadly applicable, and opened areas for developing new business.” Jill Wagman, Principal, Eckler Ltd.
"Innovation in aging."
Baycrest Research and education hospital - hospital
As a combined hospital and research centre, Baycrest wanted to clarify its unusual dual purpose in the public eye. A blueprint let directly to culture change and expansion into China.
"Blueprint put into words why I was put on this planet: to do innovation in aging." -Dr. William E.Reichman, CEO, Baycrest Research and Education Hospital.
"Treating you like family"
Longos - Grocery Chain
This regional grocery chain offered better service than its larger competitors, but struggled to communicate their USP. Learning to articulate "the Longo's Difference" was a key.
"it is so easy to slip business speak, but our core Proposition always regrounds us in what matters to our customers and employees." - Anthony Longo, CEO, Longo's
"A Faster Path To Monetization"
Bloom Burton - Medical Investment Bank
The complex nature of Bloom Burton’s offering had created a fragmented sales story that was confusing to clients and employees alike. What they needed most was clarity.
Our Unifying PropositionTM was the common thread that tied all of our services together” - Brian Bloom, President, Bloom Burton
Anne Martin, CEO, United Van Lines
Past strategic planning sessions hadn’t delivered the results this moving company was hoping for. Blueprinting helped transform its culture.
Diane Dupuy, Founder, Famous People Players
This long-established theatre company was at a crossroads. Blueprinting showed them how to take their shared talents worldwide.
Chuck Jeannes, CEO, Goldcorp
When four companies came together to become one of the world’s largest gold producers, developing a sense of shared purpose was crucial.
Brad Milne, Co-Founder, Elevate Inc.
This startup was struggling with defining and pitching its specialised service. Clarifying their value enabled them to reassure clients while raising their prices.
Howard Pezim, Managing Director, The Bedford Consulting Group
One of Canada’s leading executive search firms was in the process of developing a new strategy. What was missing was a sense of brand clarity.
Jill Wagman, Principal, Eckler Ltd.
A weak brand identity was hurting this actuarial firm. A Blueprint helped them discover what made them valuable.
Dan McLellan, Executive VP, Deluxe
The executive team at Deluxe knew they had something special to offer; yet their pitches sounded just like those of their competitors. Blueprint brought out their talent for innovation.
Carol Annett, CEO, VHA Home Healthcare
Operating within a crowded marketplace, this healthcare provider needed to stand out. A shift of focus stimulated a whole new conversation with stakeholders.
Jaime Watt, Executive Chairman, Navigator
The high-profile clients who engage this public relations firm expect nothing but the best. Navigator’s Unifying PropositionTM helps attract and retain their very select clientele.
Accelerate your growth with Blueprint.
OUR CORPORATE CLIENTS
Arts & Communications
Bedford Consulting Group
Brad's Ice Cream
Consul General of Canada (New York)
FUSE Marketing Group
Maple Leaf Foods
Merlin Family Homes
Mississauga Golf and Country Club
Peach Industrial Advertising
Rotman School of Management
The shepherd Group
Thornmark Asset Management Inc.
United Van Lines
VHA Home Healthcare
OUR PHILANTROPHY CLIENTS
Aboriginal Human Resource Council
Big Brothers Big Sisters
Canadian Olympic Foundation
Children's Aid Foundation
City of Toronto
Council of Ontario Universities
Famous PEOPLE Players
New Haven Learning Center
North Bay General Hospital
Save The Children
st.Joseph's Lifecare Foundation
TorontoEast General Hospital
True Patriot Love
University ofTel Aviv
Women's Brain Health Initiative
IMAGINE, ARTICULATE, THEN LEAD
Aligning your operations
Break down the barriers between both business functions and lines of business.
Leading your business with clarity
Communicate the full value of your company to all stakeholders.
Inspiring fresh thinking
Great things happen when employees buy in.
Clients compelled to choose you
Seize their attention with one intriguing phrase.
Our Methodology Explained
“A must read for anyone who wants sales to come faster and easier. It picks up where Simon Sinek’s Start with Why leaves off.”
WE ALSO DO PUBLIC SPEAKING
Whether you are in retail, business to business, business to consumer, professional services or philanthropy, engaging Blueprint’s founders to speak at your conference, convention or corporate event will give your attendees entertaining insights into what it takes to survive and thrive in today’s uncertain business environment.