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Blog Overview: Strategic Planning Author Mitch Joel featured with his book on business development.
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Mitch Joel Interviews Blueprint

Mitch Joel – digital guru, author of Control Alt Delete and Six Pixels Of Separation – interviewed Blueprint about its book ...

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Blog Overview: Globe and Mail business book review - business strategy books.
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Globe & Mail Book Review

See Harvey Schachter's review of our book, “Why Should I Choose You?” (answering the single most important question in busine...

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Blog Overview: Man in front of the supermarket shelf - business decisions.
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Book Excerpt: Why selling with features and benefits doesn’t work

The cerebral cortex is the part of the brain that processes facts, figures and rational thought. We think this is where we make de...

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