CTV Interview: Going Public and Going Retro

By evoke
June 8, 2015

Watch Blueprint’s latest CTV News segment from Sunday, May 24.

Ian Chamandy, co-author of Why Should I Choose You? and partner of Blueprint Business Architecture, sits down with CTV News host Amanda Blitz on Sunday, May 24 to discuss the newly public Canadian software company Shopify and its quick success in the marketplace.

Blueprint celebrates the Canadian company’s triumph in the public space but warns against the tech company succumbing to the restless and impatient nature of the stock market.

Blueprint also discusses the new trend in fast food marketing: bringing back retro characters and mascots. Both McDonald’s and KFC have reintroduced heritage mascots to boost business. Blueprint maintains that these characters may provide short term success, but lack answers to the most important question: Who are we and where are we going amidst these uncertain economic times?

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