CTV Interview: Is Medical Marijuana Booming?

By evoke
June 30, 2015

Watch Blueprint’s latest CTV News segment from Sunday, June 28

Though there have been promising changes to medical marijuana legislation at the level of the Supreme Court of Canada and a significant merger between two of Canada’s largest medical marijuana companies, Bedrocan Cannabis Corporation and Tweed Marijuana Inc., there are remaining issues within the Canadian industry preventing it from flourishing.

Ian Chamandy, co-author of Why Should I Choose You? and partner of Blueprint, sits down with Amanda Blitz of CTV News on Sunday, June 28, to analyze the recent changes and what may be holding it back.

Blueprint also investigates the lack of ticket sales and general buzz for the Pan Am Games, which begins in Toronto on July 10. Blueprint believes that the Games have not employed strong marketing and advertising messaging and have failed to truly get Torontonians and potential visitors excited.

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