CTV Interview: Kale at McDonalds?

By evoke
May 11, 2015

Blueprint partner and co-author of Why Should I Choose You?, Ian Chamandy, sat down with CTV News anchor Amanda Blitz on Sunday, May 10 to analyze McDonald’s latest move.

They will soon be offering kale salads on the menu and have also reintroduced the Hamburglar character. Blueprint believes these tactics may have a short-term positive impact but don’t solve it’s long-term problem, which is the long-term threat to its entire business model.

Ian and Amanda also explore the surprisingly lenient cyber protection of many large corporations. As more and more corporations experience hacking scandals, such as Sony and Target, Blueprint believes that much stronger safety standards and procedures are necessary to keep sensitive information and company reputations safe.

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