CTV News Interview: How will Bangladesh impact the Joe Fresh brand?

By evoke
May 7, 2013

The tragedy in Bangladesh that killed hundreds of factory workers is stirring up a very important question, “how much do cheap clothes really cost?”

This event has created a lot of discussion about factory conditions in third-world countries as well as the role that North American companies that outsources to these countries need to play in monitoring the ethical standards of their suppliers.

Joe Fresh and the executives at Loblaws have taken responsibility for what has happened and have vowed to create more stringent criteria and controls for their suppliers. We believe this is the right response given the situation they are currently facing, but what will this mean for the brand and its prices? Is the public willing to pay more for ethical and fair-trade “fast fashion”? See Blueprint on CTV News discussing this topic and the implications for the Joe Fresh Brand.

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