#Dressgate: Social Media for Good?
While #Dressgate took over the internet last week, Johannesburg ad agency Ireland/Davenport turned the viral fashion phenomenon into a powerful Salvation Army campaign combating domestic violence.
A local campaign elevates to a global phenomenon using the power of social media. A stroke of luck? No, a stroke of genius that anyone can do.
Target Canada is also back on our radar. Blueprint discusses the gall of Target Canada for claiming to owe it’s own property management firm $1.9 billion, amidst the $400 million owed to outside creditors. Will there be enough funds to pay off all the creditors? Blueprint asks “How low can Target go?” See its answers in this interview.