CTV News Interview: Ikea Hotels – Smart move or missed opportunity?

By evoke
August 16, 2012

Ikea has announced a move into the crowded budget hotel market; however, has noted that the hotels will not be outfitted with Ikea furniture.

Is this a strategic move or a missed opportunity to sample their products in a new and innovative way?

Get our opinion in this CTV News interview.

See the full interview here: CTV News Interview: Ikea’s Budget Hotels

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