CTV News Interview: Ikea Hotels – Smart move or missed opportunity?
Ikea has announced a move into the crowded budget hotel market; however, has noted that the hotels will not be outfitted with Ikea furniture.
Is this a strategic move or a missed opportunity to sample their products in a new and innovative way?
Get our opinion in this CTV News interview.
See the full interview here: CTV News Interview: Ikea’s Budget Hotels