The value of clarity

By evoke
April 9, 2013

Finding clarity.

When we do public speaking, we show a picture that has been altered with a photo filter that makes it difficult to discern exactly what is going on.

When we ask people in the audience to describe what is happening in the picture, the following are typical of the responses we get:

  • A tidal wave
  • A huge thunderstorm
  • A Tsunami
  • A dustbowl
  • A meadow with a mountainous background

We then remove the filter to reveal what is actually in the picture: a field with a lone tree, a beautiful blue sky and fluffy white clouds.  When we ask if anyone sees anything different than that simple description, the answer is always no.

What this demonstrates is that when there is confusion about something, such as an organization’s direction or strategic plan, there are many different interpretations of what it is.  When there are many different interpretations, it usually means people aren’t aligned with where the company is going and how it needs to get there.  This lack of alignment means people are working at cross purposes, increasing the probability the company is not performing to it potential.

Getting on the same page.

When there is clarity about something, it means that everyone is on the same page.  They all have the same understanding of where the company is going and how it will get there.  The decisions they make and the actions they take are aligned across the organization, creating a much higher likelihood that the company is performing to its potential.

Moving forward.

Next week we will publish an article called “The Clarity Test”.  It will help you evaluate whether or not a lack of clarity at some level of your organization is limiting your ability to grow.

How To Find Clarity

In our book, “Why Should I Choose You?” (answering the single most important question in business in 7 words or less), we describe in detail how you and your entire organization can become completely clear about who you are as a company, where you are going and how you will get there.  It starts with answering the question “Why should I choose you?” – in seven words or less – and using that clear, concise and compelling expression to guide everything your company does and says.

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