Every decision begins with an understanding of who the organization is.
Too often, no two people understand an organization in exactly the same way.
As a result, the organization fragments because everyone is making decisions for a "different" organization.
When everyone shares one understanding of who the organization is, everyone makes decisions for the same organization.
The Blueprint reveals that one understanding.
The Blueprint's Identity, Voice and Activation become the shared basis for every decision.
One understanding changes everything.
How the Blueprint transformed Navigator
Before the Blueprint
Navigator described itself as a PR, GR and market research firm, even though many organizations that needed its expertise didn't think they needed those services.
The Blueprint revealed Navigator's true Identity
When You Can't Afford To Lose
The Impact
Navigator
Navigator became singularly focused on helping clients find ways out of situations that made them feel like they couldn't afford to lose. This new definition of the work Navigator really did actually expanded the types of projects it worked on, greatly increasing its base of prospects.
Prospects
Organizations that would never have hired a PR, GR or market research firm for their issue recognized themselves in "When You Can't Afford to Lose" and realized that Navigator is the ideal company to help them find a way out.
How the Blueprint transformed Goldcorp.
Before the Blueprint
Goldcorp described itself as a gold mining company.
The Blueprint revealed Goldcorp's true Identity
Sustainable Prosperity
The Impact
Goldcorp
Every decision became guided by one question: Will this create Sustainable Prosperity with our stakeholders?
Stakeholders
Employees, investors and communities all found themselves reflected in the same Identity. It enabled Goldcorp to explain the full value – Sustainable Prosperity – it brings to the communities in which it has mines, local regulators, investors and vendors.
How the Blueprint transformed The Invictus Games.
Before the Blueprint
The Invictus Games were seen as a small international sporting event for ill and injured military personnel.
The Blueprint revealed The Invictus Game's true Identity
Transforming Empathy Into Empowerment
The Impact
Invictus Games
The Games became a national movement because they gave people and institutions a meaningful way to support ill and injured military personnel and their families. "Transforming empathy into empowerment" became an invitation millions enthusiastically accepted because, for the first time, they could see how to make a tangible impact.
Ill and Injured Military and Their Families
For the first time, millions of Canadians became active participants in their recovery, generating unprecedented awareness, funding and programs that improved the lives of ill and injured service members and their families.
How the Blueprint transformed Toronto East General Hospital.
Before the Blueprint
Toronto East General Hospital was perceived as "just" a community hospital, even though it delivered a standard of care equal to – and in some areas beyond – Toronto's leading hospitals.
The Blueprint revealed The Toronto East General's true Identity
Creating A New Standard
The Impact
Toronto East General Hospital
Every decision became focused on creating a new standard for patients, families, researchers, employees and the community.
For Patients and the Community
The hospital inspired unprecedented confidence among patients, employees and donors, culminating in the Garron family's transformational gift – the largest ever made to a community hospital at the time. The hospital was renamed Michael Garron Hospital and a new standard was set for community hospital philanthropy.
