• Organizations succeed or fail based on the quality of their decisions.

    Every decision is based on an understanding of who the organization is.

    Usually, people don't share the same understanding of the organization.

    When people share one understanding, it transforms decision-making and execution.

    The Blueprint reveals that one understanding.

  • Every decision begins with an understanding of who the organization is.

  • Too often, no two people understand an organization in exactly the same way.

  • As a result, the organization fragments because everyone is making decisions for a "different" organization.

  • When everyone shares one understanding of who the organization is, everyone makes decisions for the same organization.

  • The Blueprint reveals that one understanding.

    The Blueprint's Identity, Voice and Activation become the shared basis for every decision.

  • One understanding changes everything.

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  • The Blueprint In Action

    What happens when everyone has one understanding.

  • CASE STUDY: Navigator

    When you can't afford to lose

    1

    Before the Blueprint

    Navigator described itself as a PR, GR and market research firm, even though many organizations that needed its expertise didn't think they needed those services.

    2

    What The Blueprint Changed

    Navigator became singularly focused on helping clients find a way out of situations they felt they couldn’t afford to lose. By defining the work Navigator was really doing, the Blueprint expanded the kinds of projects it could pursue.

    3

    Market Response

    Organizations that would never have hired a PR, GR or market research firm for their issue recognized themselves in "When You Can't Afford to Lose" and realized that Navigator is the ideal company to help them find a way out.

  • CASE STUDY: Invictus Games

    Transforming empathy into empowerment

    1

    Before the Blueprint

    The Invictus Games were seen as a small international sporting event for ill and injured military personnel.

    2

    What The Blueprint Changed

    The Games became a national movement because they gave people and institutions a meaningful way to support ill and injured military personnel and their families. "Transforming empathy into empowerment" became an invitation millions enthusiastically accepted because, for the first time, they could see how to make a tangible impact.

    3

    Market Response

    For the first time, millions of Canadians became active participants in their recovery, generating unprecedented awareness, funding and programs that improved the lives of ill and injured service members and their families.

  • CASE STUDY: Toronto East General/Michael Garron Hospital

    Creating a new standard

    1

    Before the Blueprint

    Toronto East General Hospital was perceived as "just" a community hospital, even though it delivered a standard of care equal to – and in some areas beyond – Toronto's leading hospitals.

    2

    What The Blueprint Changed

    Every decision became focused on creating a new standard for patients, families, researchers, employees and the community.

    3

    Market Response

    The hospital inspired unprecedented confidence among patients, employees and donors, culminating in the Garron family's transformational gift – the largest ever made to a community hospital at the time. The hospital was renamed Michael Garron Hospital and a new standard was set for community hospital philanthropy.

  • CASE STUDY: Goldcorp

    Sustainable prosperity

    1

    Before the Blueprint

    Goldcorp described itself as a gold mining company.

    2

    What The Blueprint Changed

    Every decision became guided by one question: Will this create Sustainable Prosperity with our stakeholders?

    3

    Market Response

    Employees, investors and communities all found themselves reflected in the same Identity. It enabled Goldcorp to explain the full value – Sustainable Prosperity – it brings to the communities in which it has mines, local regulators, investors and vendors.

  • Ian Chamandy created Blueprint to give organizations one understanding of who they are.

    Ian helps organizations uncover the one thing that makes them uniquely remarkable, articulate it in 7 words or less and turn it into a clear, shared understanding that transforms decisions and execution.

    Ian personally leads every Blueprint engagement, working directly with leadership teams to embed one understanding throughout the organization so it guides every decision and action.

    Ian’s career has been devoted to strategy from the beginning – first in advertising and later as an entrepreneur, business builder and strategic advisor. As co-founder and CEO of YOUtv, the company behind the commercial globalization of Citytv's Speakers Corner, he co-led three strategic pivots before arriving at its most profitable business model and licensing the format to broadcasters, such as CBS, CHUM and Post-Newsweek.

    In 2005, Ian co-founded Blueprint Business Architecture and developed the Blueprint Method. For more than 20 years, he has personally led over 400 organizations and leaders through the process, including the CN Tower, Princess Margaret Cancer Center, Longos, Invictus Games, TSX, Navigator, the Canadian Olympic Foundation, Laurier University, the Women's Brain Health Initiative, Holt Renfrew and the Toronto International Film Festival.

    He is the co-author of the HarperCollins book Why Should I Choose You? Answering the Most Important Question in Business in 7 Words or Less, which introduced the foundational thinking behind the Blueprint Method.

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