Episode 11: How Purpose creates buy-in for your strategy.

It's one thing to have a plan and another to have your senior leadership team and employees support it enthusiastically. As Peter Drucker says, culture eats strategy for breakfast so if everybody doesn't buy into your plan, it will be dead in the water.

Enter Purpose! In a little less than three minutes, I explain how purpose helps you create a strategic plan that is so inspiring, everybody is compelled to implement. It is the missing piece that enables you to get the full support of your board, your senior leader ship team and all of your employees.

I have a big ask! If you watch the video, I would be grateful if you:- Rate it and leave a comment- Subscribe to my Youtube channel and watch the other episodes- Share it with anyone you think might find it of value#strategy #culture #sales #purpose #purposedriven #retentionue