Episode 16: How Purpose drives a turnaround/recovery
When an organization is in trouble and is strapped for cash, it often can't get funding from traditional lenders and so it has to pay the higher fees of alternative lenders. But money alone will almost never solve the problem because money alone is almost never the problem. So what else should a distressed company and its perspective lenders do to right the sinking ship? In this short video, I will explain how purpose is the critical strategic lever for making the newly invested money successful.
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