Episode 8: How Nike became a purpose-driven company.

Until 1986, Nike was a features and benefits company. In 1986, it transformed into an emotional resonance company with the launch of its Purpose: the immortal "Just Do It". In this episode, I describe how and why Nike made this choice.

Next Episode: The path to purpose-driven

We've covered a lot of topics in the pervious 8 episodes: A clear, concise and compelling definition of Purpose; describing exactly how it works to pull a company into a bigger future; a description of Purpose' secret sauce; the fundamental difference between what you are selling and what the customer is buying. In this episode, I put everything together to lay out the 4-step path to becoming a Purpose-driven organization.

I have a big ask! If you watch the video, I would be grateful if you:- Rate it and leave a comment- Subscribe to my Youtube channel and watch the other episodes - Share it with anyone you think might find it of value #strategy #culture #sales #purpose #purposedriven #retention