Episode 9: The path to purpose-driven.

We've covered a lot of topics in the previous 8 episodes: A clear, concise and compelling definition of Purpose; describing exactly how it works to pull a company into a bigger future; a description of Purpose' secret sauce; the fundamental difference between what you are selling and what the customer is buying. In this episode, I put everything together to lay out the 4-step path to becoming a Purpose-driven organization.

Next Episode: How Purpose accelerates mergers.The success of a merger is totally dependant on the successful integration of the two company cultures. This alone can decelerate or sabotage a merger, pushing out its benefits many years beyond expectations. Episode 10 of the Purpose Project describes how a newly defined Purpose that resonates emotionally with both cultures will accelerate both their integration and the benefits of the merger.

I have a big ask! If you watch the video, I would be grateful if you:

- Rate it and leave a comment

- Subscribe to my Youtube channel and watch the other episodes

- Share it with anyone you think might find it of value

#strategy #culture #sales #purpose #purposedriven #retention

.