• Every Brand Can Be Defined In 7 Words Or Less

    Give your brand the clarity to unite leadership,

    focus decisions and accelerate growth.

  • Even great companies

    can be quietly undermined

    by a lack of brand clarity

    You’re building something real - a respected brand, a capable team and a record of success.

    But if your brand is unclear, it shows up everywhere to quietly – secretly – undermine everything you are doing:

    • Your brand feels generic — not uniquely yours — like what your competitors are saying.

    • Messaging shifts from team to team and person to person.

    • Employees can’t tell your brand story.

    • Your board questions what you – and they – stand for.

    • Even with their talent, your agency can’t quite get the messaging right.

    • Partners aren’t inspired to collaborate with you.

    Each one – quietly, secretly – undermines everything you’re trying to build.

  • How clear your brand is determines how fast

    your company grows

    Brand clarity is a management tool.

    When your brand is clearly defined, it becomes a tangible tool that aligns every decision you make, every action you take and every message you create.

    Alignment accelerates execution — everyone finally understands where you’re going and why.

    YOUR DECISION-MAKING ACCELERATES
    Clarity gives leaders a shared filter for every decision — no second-guessing, no wasted debate.

    YOUR EMPLOYEES COOPERATE MORE EFFECTIVELY

    Cooperation replaces silos because employees understand how their work contributes to something larger.

    YOUR CUSTOMERS KNOW EXACTLY WHY TO CHOOSE YOU

    Your unique value becomes unmistakable – and consistently reinforced everywhere.

    YOUR PARTNERS WANT TO COLLABORATE

    Shared clarity turns cooperation into collective momentum.

    YOUR MARKETING AND SALES WORK HARDER

    Every campaign pulls in the same direction — amplifying results instead of scattering attention.

    When clarity aligns everything, the alignment accelerates everything.

  • There’s a proven way

    to define your brand in

    just 7 words or less

    Over 400 leaders have used the Blueprint Method™ to define their brands — clearly, concisely and powerfully — in 7 words or less.


    Here’s what happens when clarity takes hold.


    LEADERSHIP

    Decisions are made more quickly and confidently because everyone uses the same filter for judgment.

    CULTURE

    Teams feel connected to something bigger — silos disappear, motivation rises.

    GROWTH

    Marketing and sales become more effective, partnerships deepen, new opportunities emerge.

    BOARD & INVESTORS

    Stakeholders see the same vision – alignment breeds trust and momentum.

    CUSTOMER PERCEPTIONS

    The brand becomes distinct, memorable and credible — people know exactly why to choose you.

    When your company has this kind of clarity, decisions align, teams engage and growth accelerates.

    That’s the impact of a Blueprint.

  • What clarity looks like

    in 7 words or less

    Each one of these brand definitions came from the Blueprint Method™ — revealing the essence that makes each of these organizations uniquely remarkable.

    Here’s what clarity looks like across industries.

    Elevating to a higher level

    CN Tower

    When you can't afford to lose

    Critical issues management firm

    Transforming empathy into empowerment

    Invictus Games

    Opening sooner

    Retail construction company

    Staying connected

    Women's brain health organization

    Creating a greater degree of certainty

    Actuarial firm

    A faster path to monetization

    Private equity consultants

    Treating you like family

    Family-owned supermarket chain

    Creating a new standard

    Canadian sport federation

    Future care, now

    Princess Margaret Cancer Centre

    More living

    Chain of long term care facilities


    Every one of these brand definitions began as a leadership conversation — about who they truly are and what they stand for.

    Let’s start that conversation for your company.

  • TAKE THE BRAND CLARITY TEST

    Think your brand is clear?

    Let’s find out.



    Every great brand answers one question better than any of its competitors:


    “Why should I choose you?”

    Here’s a quick way to see if your brand’s definition truly holds up.

    STEP 1

    Question: Why should I choose you?

    Answer: Your brand definition, ideally in 7 words or less.

    Action: Ask others if they think it is authentic, unifying and actionable.

    STEP 2

    Have others in your organization do Step 1.

    Are their answers similar? Are they true to your brand?

    If you get different answers, your brand isn’t aligned — and that causes growth to slow.

    If your test reveals gaps or mixed answers, that’s a signal — not a failure.

    Let’s have a conversation about how to close those gaps and bring clarity to your brand.

  • Brand clarity starts with a single conversation.

    When your leadership, message and strategy align around a clear, concise and compelling brand idea, growth follows naturally.

    That’s what happens when you define your brand in 7 words or less – words unite your people, focus your decisions and accelerate growth.

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    We wrote the book on the Blueprint Method™ so you can see how brand clarity changes everything.

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