Over 400 leaders used Blueprinting to galvanize
employees, senior leadership teams, boards, vendors
and other partners around a shared vision by creating
a clear, concise and compelling purpose in 7 words or less
Leaders often share these frustrations, even if they keep it to themselves:
- Uninspired employees who are paying lip service to the plan
- Unaligned executives
- Communcations that are unfocused and unpersuasive
- A board is unsupportive
- External partners that are unenthusuastic
Just one of these factors will seriously impare a CEOs ability to lead. All five are a recipe for disaster that will live in your head 24/7!
If this is how you feel, a Blueprint provides you with a different way to actually inspire everyone to buy into and build a shared vision for the organization.
Over 400 leaders have used the simple, 3-step Blueprinting process to inspire people – employees, leadership teams, boards, vendors and partners – to unite behind a shared purpose. Here's how Blueprinting works:
1. Purpose
We start by defining your organization's purpose in 7 words or less. This clear, concise and compelling expression becomes the strategic filter that guides everything your organization does and says. For your executive team, every one of your employees and your board, your purpose guides every decision they make and every action they take. This ensures that all of the activities of the company are working in unison toward a common goal – your purpose!
2. Business Architecture
We use your purpose statement to design and guide everything you do. We hold it up to every material part of your business and ask, “Is this part aligned with your purpose?” If it is, that’s great and we don't touch it. If it isn’t, we determine how that part of your business needs to shift in order to be in alignment with your purpose. This is how we get every part of your operations working in unison towards a common goal.
3. Purpose Story
Once we have taken care of the substance of your organization – its Business Architecture – we use your purpose to create your Purpose Story. You will use your Purpose Story to guide everything that your company says, both externally and internally, including the development of your branding, marketing and sales, advertising, digital development, employee communications, investor relations and board communications. The Purpose Story enables people who promote the organization and its products/services to communicate their full value for the first time.
At the end of the Blueprint process, you will have
- A clear, concise and compelling vision of your organization's purpose expressed in 7 words or less
- Buy-in from your employees, Board, shareholders, vendors and external stakeholders
- All of the "parts" of your business working in unison towards a common goal
- Communication about the organization that is clear, concise and compelling
The 6 Benefits of a clear, concise and compelling purpose
Clarity & Focus
Create a clear, concise and compelling purpose that guides every decision you make and every action you take, guiding your organization into a bigger future.
Magnetic Culture
Purpose inspires people to work in unison, creating a rewarding culture rich in meaning, professional growth and elevated performance.
Creativity & Innovation
Inspire your staff to be more innovative by giving them a singular, tangible focus that actively triggers their latent creativity.
New Revenue
Discover new markets to penetrate and revenue generating ideas that you never imagined before.
Confidence
Clarity elevates your leadership team's confidence so they lead the organization boldly into a bigger future.
More Sales, Faster and Easier
Help your leadership and sales teams sell faster and easier by arming them with what the customer is buying, not what you are selling.
Can you answer "Why should I choose you?" in 7 words or less?
Want to know what it takes to be purpose-driven?
Do you think you are purpose-driven already?
Enter your name and email below to receive my free PDF called "The 6 Pillars of Purpose" And don't forget to take me up on my offer in the PDF of a free 15 minute analysis ofyour current purpose plan or what it would take for your organization to become purpose-driven.
The Blueprint Methodology
"Why should I choose you?" Does your organization have a clear, concise and compelling answer to the most important question in business? If not, find a comprehensive explanation of how the Blueprint Methodology reveals what makes you uniquely remarkable.
Transformational results, in their words
See what our clients have to say about the impact of their Blueprints...in their own words!
See How We Think
Take a deeper look into how we think and what we are talking about.
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