Blueprint Brand Definition

               Define your brand – in 7 words or less

               Define your brand – in 7 words or less

Authentic Unifying Actionable
Three qualities of every brand definition created by a Blueprint
Many leaders struggle
with their brand's lack of clarity
It feels generic, not uniquely yours, like what your competitors are saying
Messaging changes from team to team and from person to person
Employees can't tell your brand story
Your board questions what you – and they – stand for
In spite of their talent, your agency can't quite get your messaging right
Partners aren't inspired to collaborate with you
Just one of these will muddy the waters. All of them together create a tidal wave of brand confusion and lost opportunity.
Imagine brand clarity
in just 7 words or less
Your messaging sounds like you, everywhere
When your brand is authentic, your communication stays consistent across all touchpoints - creating instant recognition and trust.
Your decision-making is faster and more confident
Clarity gives leaders and teams a shared guidance for every choice — no second-guessing, no endless debates, just aligned action.
Your employees feel part of something bigger
A unifying brand gives everyone a clear reason to believe and a sense of shared purpose, turning jobs into missions.
Your customers know exactly why to choose you
When your message is authentic and precise, people instantly see what makes you uniquely remarkable — and why it matters to them.
Your partners want to collaborate more
A clear, actionable brand story inspires others to join you — not because they have to, but because they want to be part of what you stand for.
Your marketing is more powerful and efficient
With clarity, every campaign reinforces the same core idea — amplifying results through lazer focus instead of scattering attention.
Your culture aligns with your brand, not policy
When everyone understands the “why,” alignment happens naturally — across teams, silos and hierarchies.
You attract talent that fits your culture
Clarity acts like a magnet for people who share your values and vision — building momentum from the inside out.
You turn complexity into clear focus
Brand clarity simplifies the complicated — making it easier to explain, easier to decide and easier to act.
You innovate faster by unlocking latent creativity
When authenticity is your foundation, creativity flourishes within clear guidelines — leading to ideas that are bold, believable and on-brand.
Brand definitions
in 7 words or less
Here are some examples of authentic, unifying and actionable brand definitions:
Raising everything to a higher level
CN Tower
When you can't afford to lose
Critical issues management firm
Transforming empathy into empowerment
Invictus Games
Opening sooner
Retail construction company
Staying connected
Women's brain health organization
Creating a greater degree of certainty
Actuarial firm
A faster path to monetization
Private equity consultants
Treating you like family
Family-owned supermarket chain
Creating a new standard
Canadian sport federation
Future care, now
Cancer hospital
More living
Chain of long term care facilities
Each of these brands, and their underlying stories, were developed using the Blueprint Method^TM. If you would like to know the story and substance behind any of these brand definitions, please let me know (ian@7words.biz).
Test how clear, concise and
compelling your brand definition is:
It starts with one question: Why should I choose you?
After all, isn't this the single most important question in business? Your brand definition should answer this question in an authentic, unifying and actionable way.
STEP 1
Question: Why should I choose you?
Answer: (Your brand definition, ideally in 7 words or less).
Action: Ask others if they think it is authentic, unifying and actionable.
STEP 2
Have others in your organization do Step 1. Are they similar? Are the authentic, unifying and actionable?
If you aren't happy with your test results, let's have a conversation about how to bring clarity to your brand definition.
Want to learn more about how a Blueprint makes your brand definition authentic, unifying and actionable?

Authentic Unifying Actionable

Three qualities of every brand definition created by a Blueprint

Many leaders struggle

with their brand's lack of clarity

Imagine brand clarity

in just 7 words or less

Brand definitions

in 7 words or less

Test how clear, concise and

compelling your brand definition is:

It starts with one question: Why should I choose you?

After all, isn't this the single most important question in business? Your brand definition should answer this question in an authentic, unifying and actionable way.

STEP 1

Question: Why should I choose you?

Answer: (Your brand definition, ideally in 7 words or less).

Action: Ask others if they think it is authentic, unifying and actionable.

STEP 2

Have others in your organization do Step 1. Are they similar? Are the authentic, unifying and actionable?

If you aren't happy with your test results, let's have a conversation about how to bring clarity to your brand definition.

Want to learn more about how a Blueprint makes your brand definition authentic, unifying and actionable?