Section 1: Why should I choose you?

1. Why ask yourself “Why should I choose you?”

2. Traditional planning is broken

Section 2: No pain, no gain

3. Core Proposition^TM

Uncovering your company’s core value

4. Cutting to the core

In seven words or less

5. Core Story^TM

Everyone singing from the same song sheet

6. Business Architecture

To talk the talk, you have to walk the walk

Section 3: After the pain comes the gain

7. Strategic filter

Distinguishing right from wrong

8. Business confidence/sense of purpose

Gaining or regaining your swagger

9. Creativity and innovation

Transforming every employee into an innovation engine

10. New revenue streams

Discovering sales hiding in your blind spots

11. Sales

Bringing home more bacon

12. After the Blueprint

Training wheels and beyond

Epilogue

– Appendix 1

The Clarity Test

– Appendix 2

Playing the “Why should I choose you?” game